Thursday 6 August 2009

The Milk Bottle Depression of 2009

We were all there that day, the day which started just like any other…you know, wake up, eat, brush & wash, well my day anyhoo! I hopped on the train in good ole kangaroo fashion en route to May’s house. But first…the first of many traditional adventures to the legendary Sainsbury’s aboard the 25-best bus route evers! So we get off the bus, but not just “get off”, we get off and everyone turns to stare and we hear murmurs of “wow, wish we were them”, “check out that style”, “they are so buff”. (A girl can dream). And then we did the whole slow mo, air blowing, photographers flashing, lights glistening walk along the pavement and through the doors to where the real adventure begins. We move through the items on the shopping list at an unthinkable pace, purely because most of it isn’t even on the list. All is well…until…we get to…..THE MILK!

Now, both of us being relatively spoilt in terms of foodie, picture and YouTube HQ goodness, only want the best milk out there. So it was all about the Cravendale, because “it’s not just any milk, its filtered”. This was when the travesty was discovered. We had upon our hands the first expose of many-The milk bottle depression. This was where it all started, the first signs were apparent from here, from now. All the Cravendales had their heads down and lowered as it hiding in shame or due to lack of self-esteem. It must’ve been the self-esteem; there ain’t no shame in being filtered. The own brand milks were the culprit, bullying and teasing the Cravendales out of sheer jealousy. The travesty! We managed to save one of them from further damage, but the damage had already been done. On trips back to Sainsbury’s we kept finding the same devastating findings, the depressed Cravendales with low self-esteem and moral worth, until recently.

Exhibit A:

Quote from an eyewitness (Identity withheld, for safety): "OMG JOEY STAR THEY'RE ALL LIKE THAT IN SAINS NOW!All of them. It's so sad when I have to get them. Makes me want to give them therapy. Don't be sad milk, boost ur esteem."

Not long ago a movement was passed in Sainsbury’s that all bullying no brand milks would be transferred to packet packaging and lose their right to be bottled; we’ve all seen it happen. They weren’t bluffing. Since then the Cravendales have been safe, and now stand with their heads held high.